Introduction
I worked as a graphic designer at the digital marketing agency Spinnaker Nordic. I was part of the web department, where I created ad designs and other graphic materials, like the social media posts shown above. Some client briefs required e-commerce site design and development, so I learned to code in Liquid, Shopify’s native language.
Our clients ranged from small local businesses to international tech brands. Scroll down to see final designs for a few of them.
The Problem Statement –
How to design ad creatives that convert into sales or leads?
HEALTH24 AD CREATIVES
Health24 portal allows users to find therapists near where they live. However, their website did not have a sufficient daily traffic. Performance marketing is a great strategy to solve this specific problem. The main challenge was the lack of visual identity, as well as original content from Health24. Therefore, without having any sort of imagery or brand assets, the solution was to draw it myself since they already had a few vector illustrations on their website. Adobe Illustrator was used to sketch and finalize digital illustrations.
SAPHE AD CREATIVES
Saphe is a Danish technology company that develops intelligent traffic systems which reduce the number of traffic-related accidents. They came to Spinnaker to launch a multi-country campaign to boost their sales. We created both general and retargeting ads, which were launched for German, UK, and Danish markets.
ONOMONDO INSTAGRAM AD CREATIVES
Onomondo, the IoT SIM card manufacturer, is a B2B company that helps industry giants like Maersk track the shipments of their containers. The outbound marketing strategy was utilized in order to convert the cold leads into sales. The goal of this outbound marketing funnel is to convert prior visitors to the website into customers. During the first phase, a lead approaches the ad on their Instagram feed, which is targeted for a general audience that has interacted with Onomondo’s website before. On second phase, an user is nudged to book a demo with Onomondo.