Introduction
Echeleonn is a marketing agency developing Google and Youtube ads. Their old website was outdated and therefore, needed a brand fresh visual identity. A fellow designer has reached out to me to help him bring Echeleonn’s design vision to life. Two of us collaborated with the founders to ensure a consistent and cohesive visual language across the site.
The main challenge was to develop an engaging design while maintaining the great user experience, which excels and converts visitors into leads.
The Problem Statement –
How can we create a visually cohesive website for Echeleonn that enhances user experience and drives conversions?