reDesigning a corporate website for an eco-friendly fuel product
COMPANY
Beam Trade
ROLE
Lead Designer
EXPERTISE
UI/UX Design
YEAR
2024
Introduction
Beam Trade is a distributor of eco-friendly heating fuels based in Poland. Me and my colleague were asked to design a user-friendly and easy to understand site. While I lead the design part, she took care of the implementation process via Webflow.
The goal was to familiarize visitors with the company’s mission, values, and eco-friendly products. The solution had to feature an intuitive interface that guides users through the company’s offerings and emphasizes the benefits of sustainable energy solution. A key CTA component is a streamlined contact form, encouraging visitors to request a callback for personalized consultations and further engagement with the company, leading to sales.
The Problem Statement –
How to design an intuitive website for Beam Trade that effectively communicates the company’s mission and eco-friendly products while converting visitors into leads?