reDesigning a corporate website for an eco-friendly fuel product

COMPANY

Beam Trade

ROLE

Lead Designer

EXPERTISE

UI/UX Design

YEAR

2024

Introduction

Beam Trade is a distributor of eco-friendly heating fuels based in Poland. Me and my colleague were asked to design a user-friendly and easy to understand site. While I lead the design part, she took care of the implementation process via Webflow.

The goal was to familiarize visitors with the company’s mission, values, and eco-friendly products. The solution had to feature an intuitive interface that guides users through the company’s offerings and emphasizes the benefits of sustainable energy solution. A key CTA component is a streamlined contact form, encouraging visitors to request a callback for personalized consultations and further engagement with the company, leading to sales.

The Problem Statement –
How to design an intuitive website for Beam Trade that effectively communicates the company’s mission and eco-friendly products while converting visitors into leads?

1.

Project Evaluation

Understanding the goals and objectives of the business

2.

Research

Audience analysis, user research, sitemap

3.

Design

Wireframes, style guide, UI-design, prototype

4.

Webflow development

Development, animations, domain and hosting connection, user testing

Results

32.6%

Contact form submissions grew by 32.6%, boosting lead generation

21%

Sales increased by 21% after integrating streamlined product pages

15.7%

Cart abandonment dropped by 15.7% after improving the checkout process

SITEMAP

ABOUT BEAM TRADE

OVERVIEW OF THE BEAM TRADE SERVICES

INSTRUCTIONS TO ORDER

PRODUCT PAGE